How can people pay attention to your videos? In this article, I will show you five basic ways to optimize your search engine - an old question that has existed for so long and many people want to know about it. This article is my first article in the series on SEO for video.
There are many creative ideas about SEO. Although the methods to get you to the best position in a search results page are not clear, optimization in the search engines is definitely not a vague proposition.
In fact, in order to implement good SEO, you do not always have to put in complicated methods. And it's not a special skill. Look at Google, they give the exact results to what you are looking for. The secret here is the optimization of consistency. In this tutorial, you will learn about the SEO methods that are good and suitable for your video projects.
If you apply it correctly, many people will visit your site to watch videos, creating better interaction between you and your customers. If you apply the wrong way, you will waste your resources, the videos will become useless and occupy position on your site. In this tutorial, I will talk about strategies. Then I will talk more about the specific SEO tactics for video.
The Strategies and the Tactics
a. The Strategy:
You need a clear goal. Maybe your goal is entertainment, or business, or advertising, or education. Whatever that goal is, you need to plan and strategy to do it.
Strategy is a complete plan: It will include the elements that you must perform to achieve your ultimate goal. It will consist of two parts: one is your true purpose and two are the methods that you will use to achieve these goals.
You will have to list the most important things in your strategy. It will help you know what you will do in the next step, what is good and what is not good. Strategy is also a way for you to monitor and optimize your work progress, helping you make certain assessments during the work process.
b. The Tactics:
Tactics are a part of your strategy. Video is a good example: it's a method that you use. SEO is also a tactic: you use SEO to optimize your video. In short, tactics are the specific actions you take to achieve your goals in strategy.
Tactics are a part of strategy. You can use a single strategy or combine many tactics together to achieve your goal. Tactics may vary depending on the situation and the progress of the plan. It is affected by a lot of things like your financial ability, your resources and new innovations, the changes you want.
1. Focus on the Most Important to your customers
When a customer watches a video, they can learn it or ignore it. The thing you need to know is that the video is not connected to certain audiences, and there may be many out-of-bounds scenarios.
First, you need to know your audience's desire to perform SEO work for your videos. Once you have a good understanding of the customer, you will have your own insights: "This thing will be in my video." You can ask your customers directly what they want, what they need.
The Desire of customers
Search engines will display the content that people want. If people like video then you need to make the video they want to watch.
Your customers will have many types and will have different attitudes when they watch your video. As you can see, Hollywood and advertisers are always doing group research before launching new products or new films. Maybe we are not big enough, but you can collect your audience's opinion about the type of video they want to see. You can use Facebook or Twitter or a community group on the internet to do this.
Most people will not fully understand the meaning you want to convey in your videos. Besides, they do not really know what they want to see. So, sometimes they will give the reviews and the comments are very difficult to understand. This is a very important part to keep in mind: Answer customer questions. Make the answers clear, accurate and realistic.
Sometimes, you will not need video, and that is normal. Sometimes video is very necessary (right time and right audience), but sometimes it is not really necessary. And if you are in this case, look for something else to replace the video.
In other words, you need to understand the customer and find out what their needs are, whether they need your video or not. In my opinion, videos are supposed to connect your message with your viewers quickly and efficiently. In addition, it is the foundation of other SEO methods.
2. Focus on the Most Important to You
Once you have some content that people want to see then you can start listing your priorities. Phil Nottingham offered the following benefits:
In my view, there are 3 functions for videos from an SEO perspective:
The ranking, the traffic and the conversions.
The brand impressions and the notoriety.
Choose one of these and focus on it. Of course there will be overlaps, and if you are smart then you can get good results (this also depends on your ability). But usually you can not have it all. Please choose a way.
Video and Trust: Traffic, Ranking and Conversions
This type of video is usually about instructional videos, tests, reviews, and lectures ... When you want to sell something, use this type of video to advertise your product. Once your customers agree to watch your video, they are excited about it and it's easy for you to direct them to the next action.
There are many ways to create this kind of video, but all have the same purpose: increasing the interactivity and value of the site. The key to creating good effects for this type of video is to rank high on search pages, increasing traffic to smooth video streaming, no lag. In addition, videos of the type often have to be combined with other methods to bring the best effect.
Video for Notoriety
This type of video is intended to make an impression on the customer, not the kind of video that will bring the view count or help you direct customers to other actions.
Ranking is not important to this type of video. Its purpose is to maintain the interest of the viewer. It strikes the emotions, the imagination, the humor, the surprises or the conflicts, the controversy ... Its ultimate goal is to connect you with your customers.
When you make this type of video, what you want to focus on are views, sharing on media channels, and comments and discussions. The results of this type of video are difficult to determine, but this is a valuable tool.
Video for Links
According to Nottingham: "People often do video in two ways - either link to a video worthy of the video or embed it on their own site / blog. The approach is stacked, but this is a fitting addition to content that you can embed and share. "
Basically, this strategy makes your resources always available and easy to share. Each time your customers share, the search results of your video will increase. In my opinion, this strategy is really good. With conflicting videos, creating debates and keeping viewers on your site is a great way.
3. Focus on the Important to Your Robot - Audience
It's All About Clarity and Context
In the video, you can convey a lot of information. However, search engines can not understand your video. You need to create link points for your video. Who are you talking about?
Search engines require you to provide this information in a complex and predictable way, and that is not easy. In order to publish your video, you need to make the search engines understand your video.
Your goal is to give the search engines clear information that your site has, show the data you have and the value of it.
4. Make Internet Video (Not TV on The Internet)
TV has long assumed the function of video on the internet. However, from the perspective of SEO, these assumptions do not work well.
Internet video has its own characteristics. Online video is not linear. You can perform some customizations such as video acceleration, video retraction, video rewind, video replay ... change the time as you like. And this is a remarkable feature over the TV. Your experience watching Internet videos will be different than the experience when you watch a video on your TV.
Among the strengths of video on the Internet, there are two main features that affect SEO. First, the video is embedded. That means you can always put it on your website. Secondly, videos on the internet have more content and more context. Other than TV, video on the internet is for creative purposes and SEO.
5. Build Good Flow
The final strategy in this article is simple, but it is also a great challenge for you: consistency.
As you make videos, the higher the risk, the higher the reward. As I said, your audience will not change. If you do not have the ability to combine SEO methods with video creation, especially if you are on a tight deadline, you will focus better on methods other than video.
If you want to include video in your plan, even though your budget is limited, work slower. That's a very interesting way to do it: With limited budgets, you'll do everything at a comfortable pace and with no pressure. There should be many ideas and practices to do well in putting video into SEO strategies. If you make the video slowly, you will have more time to work better, you will be free to come up with new ideas, change plans to make things better.
In addition, video has another advantage. You will be very easy to replace and refresh the video online on your website. If your video is not performing well, refresh it or replace it.